Dan Gardner joins TACTIX as Co-lead in risk communications
Award-winning journalist, New York Times bestselling author and highly sought after advisor, Dan Gardner, wrote the book on risk perception and the psychology behind our fears. “Risk: The Science and Politics of Fear” explores why people fear what they should not and do not fear what they should.
As the Co-lead of the Risk Communications Practice at TACTIX, Gardner will provide the insights and understanding clients need to effectively manage their reputations and steward their products. His depth of understanding of the psychology of risk perception provides clients with a unique ability to identify threats before they emerge and forms the foundation of effective political and communications strategies.
Prior to joining TACTIX, Gardner’s work at the Ottawa Citizen as a member of the editorial board, senior writer and national affairs columnist, won him nominations and awards for every major category in Canadian newspaper journalism. He is also the author of “Future Babble,” a look at the dismal record of long-term predictions and “Superforecasting” (co-written with Philip Tetlock), a “best book of 2015.” His books have been published in 24 countries and 19 languages. Gardner holds a law degree from Osgoode Hall Law School and a masters degree in modern history from York University.