Port Milwaukee unveils new image

Milwaukee Mayor Tom Barrett publicly shared Port Milwaukee’s new logo May 5 with the presentation of signs outside the port’s offices. The new name, logo and tag line are intended to project a contemporary image that highlights the port’s role in domestic and international transportation.

With its high-quality rail service, direct interstate highway access and regularly scheduled international shipping service via the St. Lawrence Seaway, Port Milwaukee is uniquely positioned to serve the regional economy.

“Port Milwaukee adds efficiency, reliability and flexibility to the transportation system, and we connect businesses throughout our region to markets across North America and around the world,” Barrett said. “With our new name and logo, we are reinforcing the importance of Port Milwaukee to our hometown.”

In the new logo, the streamlined name, “Port Milwaukee,” is presented in a modern typeface in the colors of green and blue. A stylized globe and the tagline “Connecting to the World” complete the logo.

Tina Klose, a designer and marketing professional with the City of Milwaukee, worked with port staff and the Board of Harbor Commissioners to complete the new logo. It will be rolled out on signs and marketing materials in the coming weeks.

Maritime Editorial