SODES wins the Coup de Honorary Jury Heart
The St. Lawrence Economic Development Council (SODES) won the Coup de Honorary Jury Heart for its promotional campaign, “Brought to you by ship – My river, my provider!” at the Quebec Association of Transportation (AQTr) Great Gala Award for Excellence in Transportation held May 31.
The marine industry’s promotional campaign, a three-year venture launched in October 2014, is designed to make Quebeckers aware of the important role the marine industry plays in daily life. The “Brought to you by ship – My river, my provider!” campaign reminds us that 90 percent of the products people use world-wide are carried by ships. Bicycles, cell phones, bottles of wine—most of the products around us are delivered via maritime transport.
“I am honored that our marine industry promotional campaign has won an AQTr Grand Prix d’Excellence en Transport. This distinction recognizes the efforts my team and I have made in recent years and confirms the approach we have chosen,” said SODES President Nicole Trépanier.